About Us

Hi! My name is Jena and I am the creator behind the brand Second of November. I started Second of November after having my first two kids and wanting to make clothes for them, have a creative outlet and utilize my diploma in fashion design. I live in Okotoks, Alberta, am married and the mom of 4 boys aged 6, 4 and 2 year old twins.

I chose the name Second of November originally because November 2 is All Souls Day. I used it in school for the collection and company we had to create as our final project and my husband liked it and thought I should use it for my clothing label. Clearly I agreed. I like the idea that it has 'hidden meaning'.